Printed materials work best when the format supports a clear purpose. Before choosing paper, finish or quantity, decide what the customer should learn or do after seeing the piece.

Visiting cards: make contact details easy to keep

Prioritise readable type, accurate phone numbers, a clear business name and a useful next step. Choose a stock and finish that suit how and where the cards will be distributed.

Brochures and pamphlets: organise information

A brochure can explain services in more depth, while a pamphlet is useful for a focused offer or announcement. Use a clear hierarchy: headline, key benefit, proof, details and contact action.

Stickers and labels: design for the surface

Consider the material, adhesive, shape, finish and environment. A label used on a refrigerated product has different requirements from a promotional sticker placed on a notebook.

Packaging: protect and communicate

Packaging needs to protect the product and provide relevant information. Confirm dimensions, folds, print areas, barcode requirements and legal label details before approving production.

Approve a proof before printing

Check spelling, phone numbers, dimensions, bleed, safe margins, colour expectations and quantities. Ask for a production proof when the job requires it. Do not assume that a screen preview will reproduce exactly on every material.

The most effective print choice is the one that fits the audience, use case and budget—not necessarily the most expensive finish.